marketing campaigns Archives

How To Select The Right Influencer For Your Brand

04/29/202205/04/2022 QR Code Press

Many business owners are experimenting with different marketing strategies to entice existing and potential customers to avail themselves of their products and services. One of them is influencer marketing, an effective digital marketing strategy that enables you to reach a larger target market and drive sales. At its core, influencer marketing is all about collaboration and partnership. You’re paying a person or a group to advertise, feature, or positively promote your brand to their existing audience. Some people may also see this as ‘paid word-of-mouth.’ However, influencer marketing can only…

QR codes bring digital features to print marketing

10/30/201410/28/2014 John Montgallo

Campaigns are being enhanced by quick response codes as it is bringing additional media to printed materials. Although the use of QR codes isn’t necessarily anything new, they have started to truly prove themselves in terms of being able to bring digital components into print marketing, when used in combination with a mobile device such as a smartphone or tablet. That said, it remains very important to make sure to pay attention to the experience provided to the mobile user. According to Treci Johnson from AmeriCorps VISTA, using QR codes…

QReach to provide businesses with the means to launch QR code campaigns

06/30/201206/30/2012 L. Green

DG3 launches new platform to facilitate the use of QR codes in marketing DG3 Digital Marketing, a marketing and visual communications company based in New Jersey, has announced the release of a new mobile engagement package aimed at leverages QR codes as a way to engage consumers. The package, called QReach, is designed to expose companies to the various uses of QR codes and how they can be implemented in marketing campaigns to reach out to tech-savvy consumers. DG3 has developed the package with print communications in mind, hoping that…

EMS Internet launches new campaign to promote use of QR codes

02/15/2012 Stephen Vagus

EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…

Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

01/11/2012 Stephen Vagus

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…