market your business Archives

Papa John’s uses iPhone mobile marketing to boost sales

07/15/2011 John Montgallo

Officials at Louisville-based Papa John’s International Inc. have already concentrated significant efforts on online sales, and are now expanding that focus to include marketing via mobile devices through the use of mobile banner adds that will lead their customers to their mobile website where they can make an order for take-out or delivery. The most recent mobile promotion being presented by the pizza chain includes a banner ad available through an app for Pandora’s iPhone, which offers a $10 large-size spicy Italian pizza. The company has made no effort to…

Huge potential for the little guy with augmented reality marketing

04/14/201104/15/2011 L. Green

An Example of Augmented Reality Capabilities with a Wikitude App

Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…