market to key demographics Archives

Ypulse study shows mobile technology is not popular amongst teens

02/04/201202/04/2012 Stephen Vagus

A new study from Ypulse, a marketing and research firm aimed at youth, suggests that teens may be more confused by augmented reality than they are about QR codes. Augmented reality is currently a craze for a number of industries. Game developers and marketers are using the technology to create new experiences for consumers, but their efforts to expose younger people to the technology have not been going well. The study shows that only 11% of high school and college students have used augmented reality mobile application. More have used…

Sony Music launches new QR code campaign in London

09/13/201109/13/2011 L. Green

A new QR code campaign has come to the UK at the hands of Sony Music Entertainment. The big-name music company has launched a new campaign to promote new music coming from 11 of the most popular artists under the Columbia record label. The codes will appear in advertisements which will be placed in 100 of London’s famous black cabs. The music industry has been taking to using QR codes in recent times as it has become an effective and inexpensive way to market to key demographics. The advertisements inform…