Mobile ads boost engagement among Millennials seeking financial services

mobile marketing geolocation

A recent study showed that certain demographics are highly engaged by smartphone advertising. Over two million phone calls were analyzed using the Marchex Call Analytics platform when customers clicked on mobile ads or conducted searches on their smartphones and tablets, for banks, lenders, or life or auto insurance. Marchex found that there is a great deal of potential in reaching certain consumers over mobile advertising. Among the key findings was that mobile ads can be particularly effective for insurance and financial services companies when they are being sent to Millennial…

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Mcommerce research reveals that men talk more and faster when shopping

A study performed by Marchex has revealed this behavior trend among male consumers. The results of an mcommerce research study have just been released, and have indicated that men have a tendency to talk for a longer period of time, and to speak more rapidly, when they are using their smartphones to make a purchase. The research indicated that they spoke for longer and more quickly than women shoppers. The results of the mcommerce study showed that the average man would remain on the phone for 7 minutes and 23…

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