Quick response codes marry old traditions with new technology

Encoded Textiles

These little barcodes are now being used to help preserve cultural identity. Chilean artist based in Los Angeles, Guillermo Bert, is using quick response codes to help to preserve the traditions and cultural identity of the largest population of indigenous people in Chile, the Mapuche. Used widely by mobile marketers, Bert sees cultural and political potential in them, as well. For this reason, Bert has worked the quick response codes into his artistic work over the last half decade. He believes that if an individual can scan a piece of…

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