QR codes help Air Wick engage with its target market

qr code usage mobile coupon

The quick response codes have been designed to let the brand connect with smartphone users. It has reached the point that it is hardly unique for marketers to use QR codes as a part of advertising, particularly when it comes to print ads, but Air Wick has chosen to take a new tack to draw smartphone using consumers to a new on-site experience. This effort has to do with drawing customers to an on-site experience through the largest U.S. shopping mall. The brand known for its air freshener products has…

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NFC technology based mobile marketing lifts Pepsi’s sales

nfc technology chip

This new high tech campaign has allowed consumers to use their smartphones to take part in a promotion. A pilot mobile marketing campaign was recently conducted by PepsiCo through Rehrig Pacific, a logistics company, using NFC technology to encourage shoppers to scan a tag in order to take advantage of a discount offer when purchasing one of the brand’s products. The smartphone user simply needed to tap their enabled device on one of the soda bottle display trays. This use of NFC technology provided consumers with instant access to a…

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Mall of America sees success with Black Friday QR campaign, looks toward Christmas for next foray into mobile marketing

Black friday sales mobile commerce optimized

Black Friday has come and gone and the Mall of America in Minnesota welcomed a record breaking number of shoppers at their midnight opening. The mall saw some 15,000 shoppers cross its threshold during the early hours of Black Friday and an additional 81,000 by 10 a.m. When the dust cleared and Black Friday had finally ended, more than 200,000 visitors had come to the mall, breaking the shopping center’s record from last year. To mark the occasion, the mall had instituted a QR code campaign and contest, in which…

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Mall of America announces Black Friday QR code Snap and Win campaign

Mall of America QR Code Contest

Mall of America has announced the details of its Snap and Win campaign that will be taking place on Black Friday and that will involve the use of QR codes, which shoppers can scan in the hopes of winning prizes from the various retailers within the mall. The prizes will go out to the first 300 people who scan the code. The purpose of the campaign is to help to boost the awareness of the QR codes among the consumers who use to mall, and to help to drive traffic…

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