male mobile shopping trends Archives

Chevrolet runs Super Bowl television ads with complementary mobile campaign this year

01/23/201201/23/2012 Julie Campbell

Super bowl social media advertising marketing wearable technology

Chevy has announced the nature of its Super Bowl advertising this year, and it has revealed that its television commercials will be complemented by a mobile campaign once more. However, it has also stated that it will be broadening its mobile efforts by including an app that will provide users with the ability to use Twitter to interact with each other, play games, and to win prizes. Last year, the automobile manufacturer created mobile advertising using the social targeting service by OneRiot. This service functions by targeting segments of the…

What to expect from the 2011 mobile holiday shopping season

11/13/201111/12/2011 Jesse Collins

As we edge into the beginning of the 2011 holiday shopping season, retailers and marketers are putting their mobile efforts into full force to encourage mobile purchasing. There have already been some important indications of how the mobile results will look, and that many of the purchases – especially those made by men – will be done at the last minute. Mobile retail commerce services and apps company, Push Science, has released information that it has collected about the shopping habits of individuals and has made suggestions regarding the best…