Popular Science adopts augmented reality for annual editorial feature

Augmented Reality Magazine Ads

  Magazine claims to be the first to use augmented reality for annual feature Augmented reality and magazines have been growing closer together recently. Some magazines have adopted the technology for marketing purposes, while others have covered the technology extensively in articles. This week, Popular Science, a monthly consumer magazine in the U.S., announced that its June issue will make use of augmented reality technology provided by Aurasma, a leading AR developer. The magazine is claiming to be the first of its kind to use the technology in an editorial…

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Nellymoser implements massive mobile marketing campaign using many technologies

Mobile Commerce News

Strategies use QR codes, NFC, digital watermarks, and augmented reality in Q1 2012. Massachusetts- based Nellymoser, a technology and marketing company, has cemented its position as leader in the mobile-activated print sector by producing a number of high-profile campaigns within the first three months of the year. Beyond its popular QR code campaigns, it has also used many other techniques for groundbreaking use of mobile technology in publications such as Brides Magazine, Sports Illustrated NCAA Basketball Tournament Preview Issue, and Wired Magazine. Some of the highlights from the various Nellymoser…

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