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Wish rolls out shoppable video feature on its app

02/17/202202/16/2022 L. Green

The digital marketplace is unveiling a new space it’s calling “Wish Clips” to entice people to buy. E-commerce giant Wish has announced that it is launching a new shoppable video feature called “Wish Clips”, designed to draw more consumers to make purchases. The feature was created to provide consumers with an enhanced experience for product viewing. The shoppable video experience lets app users learn more about the products they’re considering. It will help them to better picture the way it can be used or worn. While watching, they simply need…

Trust in mobile commerce accuracy is very low among online shoppers

11/09/202111/05/2021 Sam Lambert

About 6 in 10 consumers do not entirely trust that their orders will be filled as requested. A new Zebra study has revealed that the confidence consumers may once have had in mobile commerce seems to have dwindled. This trend has forced retailers to place a priority on boosting their labor and supply chain capabilities. The Zebra Technologies Corporation (NASDAQ stock symbol ZBRA) 14th Annual Global Shopper Study showed that there is a massive gap in consumer trust when it comes to what they expect from their mobile commerce experience.…

Lockdown m-commerce growth rate moved channel ahead by “3 to 4 years”

08/26/202008/25/2020 Jesse Collins

A recent analysis showed that mobile shopping saw 30 percent growth in a handful of months. The Q2 2020 m-commerce growth rate in the UK jumped by 30 percent when compared to Q1, which were already 25 percent higher during the last quarter of 2019. Though users were already increasingly going mobile, the pandemic greatly accelerated the trend. An increase in m-commerce growth rate was recorded in wide swaths of the world as shoppers worldwide have already spent a massive 1.6 trillion hours on their devices this year. Moreover, this…

4 out of 5 m-commerce purchases is for physical products and services

06/19/202006/17/2020 Stephanie Beck

Consumers are shopping for real-world products and services, not digital in-app downloads. Last year, Apple’s app ecosystem saw $519 billion in m-commerce purchases, said a third-party report the tech giant released this week. Of that total, only $61 billion was spent on buying digital products that could be downloaded. Out of $519 billion, only $61 billion was for m-commerce purchases such as digital games, e-books and apps. Another $45 billion was spent on in-app advertising. The vast majority – $413 billion – was spent on physical products and services in…

Mobile fraud growth is outpacing that of m-commerce, says TransUnion

03/26/202003/25/2020 John Montgallo

Mobile Fraud - Person holding smartphone

As more consumers shop from smartphones over their computers, the risk is rising fast. M-commerce is growing fast as consumers rapidly move from computers to phones for shopping, but TransUnion is warning that mobile fraud is growing at an even faster rate. Last year, 78 percent of online purchasing came from mobile devices. As over three quarters of purchases come from smartphones, retailers have been pushing hard with investments into m-commerce. However, TransUnion’s recent Global E-Commerce in 2020 report showed that the growth of the smartphone shopping experience isn’t occurring…