Mobile commerce fail could cost UK retailers billions

mobile commerce london england UK

It has been estimated that £2.5 billion could be missed by companies that overlook consumer expectations. This year is expected to represent the holiday shopping season in which mobile commerce will play the most vital role in the history of online purchasing, but a recent analysis by Jumio, Inc. has suggested that retailers remain unprepared and will pay the price for it. Outdated mobile checkout experiences will cost retailers an estimated £2.5 billion this holiday season. That is the figure that Jumio has stated will be missed by retailers as…

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