This form of advertising is encouraging more people to look to their smartphones when they shop. In 2010, m-commerce made up only 3 percent of online shopping as a whole, but by the time the end of the 2012 holiday season arrived, that figure had spiked upward to reach 11 percent, which represented approximately $18 billion in consumer spending. Mobile merchandising trends are rapidly changing and consumers are catching on very rapidly. These new mobile marketing trends are starting to focus on bringing very practical and attractive elements to m-commerce.…
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M-commerce is greatly benefiting from the popularity of mobile coupons
These discount opportunities are driving consumers to use the channel on an increasing basis. There is no doubt that m-commerce is growing very quickly, as it represented 3 percent of online shopping in late 2010, and rose to 11 percent by the close of the holiday shopping season last year – according to comScore data. This means that it brought in $18.6 billion in consumer spending last year (excluding travel). Now, various techniques are being analyzed to understand what the main drivers of m-commerce truly are. Among them, mobile coupons…
Read MoreMobile commerce gave U.S. retail a shot in the arm in April
Last month, the U.S. Census Bureau reported that smartphones generated many sales. The U.S. Census Bureau has just released a study that showed that while mobile commerce and online shopping did experience a slowing at the start of the year, it also saw a considerable increase on a monthly and quarterly level in April. The total food services and retail sales for the first quarter this year increased by 3.7 percent over 2012. At the same time, the month of April showed sales of $419 billion, which displays a month…
Read MoreM-commerce sales in April 2013 rose by 74 percent
This was the achievement of 18 retailers from among the clients of Branding Brand. The latest report from Branding Brand, an m-commerce technology provider, is that among 18 of the company’s customers, they saw an increase in sales of 74 percent when compared to the year before. The results in April 2013 were considerably better than what was seen in April 2012. The company also reported that m-commerce made up 10.8 percent of the total online sales of these companies, bringing in $76 million in April 2012, but that this…
Read MoreM-commerce typically happens in non-metropolitan areas
A recent eBay marketplace study showed that half of mobile purchases occur outside metro centers. eBay has just released the results of one of its most recent surveys, which have indicated that 49 percent of m-commerce users – that is, about half of the people who participated in its study – are not from metropolitan areas. The survey involved the participation of 1,345 Indian people who are mobile users. This is the first study that eBay has conducted regarding the use of m-commerce in India. For the purposes of the…
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