m-commerce statistics Archives

Facebook mobile commerce data shows a sweet future

01/27/201701/25/2017 Stephanie Beck

social media trends facebook mobile commerce

The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a notably lower 41 percent. As a whole, this Facebook mobile commerce data underscored the importance for…

Mobile commerce in the United States to grow over 32 percent in 3 years

10/31/201310/28/2013 John Montgallo

According to a recent study, the size of the American market is set to experience a very healthy growth. As a result of the rising adoption of smartphones and a growing demand to be able to purchase products online, the American mobile commerce marketplace is predicted to rise at a compound annual growth rate (CAGR) of 32.38 percent by the close of 2016. Smartphone device adoption in the U.S. is occurring at a very rapid rate and people are using them to shop. In fact, the United States is among…

Mobile commerce is maintaining its rapid climb

06/11/201306/08/2013 L. Green

A recent report has indicated that the rise that the channel is experiencing shows no indications of having slowed. B.I. intelligence has just released a report that shows that the massive increases seen in mobile commerce over the last several quarters are still headed in the same rapidly upward direction. The company reported that in 2010, smartphone and tablet shopping made up only 3 percent of online purchases. However, since that time, and with the massive penetration of smartphones and tablets throughout the American population, that number has been steadily…

M-commerce is receiving an important boost from mobile coupons

06/03/201306/01/2013 Stephanie Beck

This form of advertising is encouraging more people to look to their smartphones when they shop. In 2010, m-commerce made up only 3 percent of online shopping as a whole, but by the time the end of the 2012 holiday season arrived, that figure had spiked upward to reach 11 percent, which represented approximately $18 billion in consumer spending. Mobile merchandising trends are rapidly changing and consumers are catching on very rapidly. These new mobile marketing trends are starting to focus on bringing very practical and attractive elements to m-commerce.…

M-commerce is greatly benefiting from the popularity of mobile coupons

05/25/201305/31/2013 Jesse Collins

These discount opportunities are driving consumers to use the channel on an increasing basis. There is no doubt that m-commerce is growing very quickly, as it represented 3 percent of online shopping in late 2010, and rose to 11 percent by the close of the holiday shopping season last year – according to comScore data. This means that it brought in $18.6 billion in consumer spending last year (excluding travel). Now, various techniques are being analyzed to understand what the main drivers of m-commerce truly are. Among them, mobile coupons…