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M-commerce explodes among wealthy consumers

04/03/201304/02/2013 Jennifer Goula

Affluent shoppers are embracing the use of their smartphones for influencing purchases. Unity Marketing has released the results of their latest research, which has shown that over half of all affluent consumers use m-commerce for helping to making their purchasing decisions, including for making dinner reservations, travel bookings, and others. This is a massive increase over the same figure in 2011, which had been only 25 percent. This research will be very important for businesses that are targeting shoppers who are patrons of high end shops and brands. It shows…

M-commerce statistics have increased this year

04/01/201303/29/2013 Jennifer Goula

A recent survey has shown that while the channel is on the rise, there are still barriers to be faced. The results of a recent study conducted by Stibo Systems in their 2013 Consumer Retail Survey have shown that the number of purchases made over m-commerce have increased by 19 percent within the last year. Over the last year, purchases made over smartphones have increased considerably, says the study. The research indicates that they increased from 40 percent to 59 percent within the 12 months prior to the study. At…

M-commerce is looking very promising for years to come

03/27/201303/26/2013 John Montgallo

The latest data is showing that the future of the channel is looking quite bright and appealing. Mobile phones have become the most commonly used electronic devices on the planet, with a recent U.N. study showing that there is greater access to them around the world than there is to toilets, which is bad news for sanitation but quite promising for m-commerce. Predictions have shown that there are currently between 6 and 7 billion of the devices currently in use. While the U.N.’s study said that approximately 6 billion people…

M-commerce will help to bring online shopping to $370 billion in the US

03/26/201303/25/2013 Stephanie Beck

The predictions from Forrester Research are that it will reach this level before the close of 2017 Forrester Research has released the details of its latest study, which have indicated that m-commerce will play a vital role in the astronomical growth of ecommerce over the next few years in the United States. The report said that this will be fueled by the rapid adoption of tablets and smartphones among consumers across the country. So far, they have shown that sales over ecommerce are on pace to experience a considerable annual…

M-commerce study shows college students are heavy users

03/15/201303/13/2013 Stephanie Beck

Recently released research has shown that this demographic is gluttonous for smartphone shopping. The results of a new study have just been released, which have shown that American college students are tremendously fond of using their smartphones and tablets to research m-commerce deals and discounts that are available to them online. Those pursuing higher education are also using high tech gadgets to save money while shopping. Among the participants in this m-commerce study, it was shown that 90 percent were using their devices to search for coupons and other kinds…