m-commerce report Archives

Mobile commerce held back by security and screen size

07/01/201306/29/2013 Jennifer Goula

Although smartphone shopping is growing rapidly, it is still being held back by certain challenges. Despite the fact that it is predicted that smartphone traffic and search volumes are likely to overtake those from desktops and laptops over the next year, the same cannot be said with respect to mobile commerce conversion rates. Consumers are shopping with their smartphones, but barriers are still stopping them from buying. According to the latest mobile commerce data from Econsultancy, consumers are using their smartphones for checking and comparing prices as well as to…

M-commerce research from comScore reveals important consumer trends

06/08/201306/04/2013 Jorge Gonzalez

The company is now offering a new unified view of smartphone and tablet shopping behaviors. comScore has just announced that it is now offering a new and unified view of the m-commerce and web use habits of consumers as they browse, research, and purchase over their mobile devices. The new Digital Analytix Multi-Platform has been designed to help to enhance revenue and brand loyalty. comScore Inc. has just launched this new Digital Analytix Multi-Platform, which is a web and mobile analytics system that reveals customer behaviors as these consumers alternate…

M-commerce is receiving an important boost from mobile coupons

06/03/201306/01/2013 Stephanie Beck

This form of advertising is encouraging more people to look to their smartphones when they shop. In 2010, m-commerce made up only 3 percent of online shopping as a whole, but by the time the end of the 2012 holiday season arrived, that figure had spiked upward to reach 11 percent, which represented approximately $18 billion in consumer spending. Mobile merchandising trends are rapidly changing and consumers are catching on very rapidly. These new mobile marketing trends are starting to focus on bringing very practical and attractive elements to m-commerce.…

M-commerce sales in April 2013 rose by 74 percent

05/09/201305/08/2013 Sam Lambert

This was the achievement of 18 retailers from among the clients of Branding Brand. The latest report from Branding Brand, an m-commerce technology provider, is that among 18 of the company’s customers, they saw an increase in sales of 74 percent when compared to the year before. The results in April 2013 were considerably better than what was seen in April 2012. The company also reported that m-commerce made up 10.8 percent of the total online sales of these companies, bringing in $76 million in April 2012, but that this…

Mobile commerce environment shows ongoing strength

04/04/201304/03/2013 Jorge Gonzalez

A new report has shown that this channel is rapidly on the grow, but mobile payment methods remain shaky. A new report released by Information Week which is called “Mobile Commerce: State of the Market” has revealed that the channel is continuing to grow with considerable strength and speed. The data used for the report was from a survey that was conducted with the participation of 500 company execs. It illustrated the strong and rapid growth being see in the mobile commerce ecosystem. For instance, among the executives from the…