m-commerce index Archives

Mobile commerce website may not achieve success from breaking all the rules

06/17/201306/15/2013 Jesse Collins

GNC’s massive smartphone homepage takes far too long to load meaning that . According to the mobile commerce index from Keynote, the smartphone optimized website of General Nutrition Centers (GNC) is enormous and breaks all of the typically recommended “rules” for this type of site. The massive homepage at GNC takes an average of 41 seconds to load, according to Keynote data. The reason that the mobile commerce homepage takes such a tremendous amount of time to load is primarily due to its weight, which ranges from 800 kilobytes to…

M-commerce site performance improves for Foot Locker

06/12/201306/10/2013 Stephanie Beck

At the same time, the athletic footwear and apparel retailer’s website remains slow to load. According to the latest Keynote m-commerce report, Foot Locker’s mobile friendly website is still taking 17.99 seconds to load, which is causing it unnecessary harm considering the strong performance that it has otherwise displayed. The performance that the site has displayed allowed it to move up by 15 positions in the latest week. During the week that ended on June 2, Foot Locker Inc. was able to improve its m-commerce site performance to such a…

Mobile commerce performance from Victoria’s Secret jumps 18 index spots

04/29/201304/27/2013 Jesse Collins

The retailer made considerable improvements to its smartphone friendly site, said Keynote. The Victoria’s Secret Direct smartphone friendly website performance jumped by 18 spots on the Keynote Mobile Commerce Performance Index during the week that ended on April 21. The retailer’s website homepage for smartphones experienced an average load time of 6.74 seconds. The Victoria’s Secret mobile commerce site homepage was also able to successfully complete its loading 99.49 percent of the time. This, according to the statistics collected by Keynote during that week. When the load time and the…

M-commerce at Barnes & Noble holds strong for four solid months

03/22/201303/21/2013 John Montgallo

The company has shown an exemplary performance on the Keynote index. According to Keynote Systems, Barnes & Noble has shown an exceptionally strong performance over the last four months, and its success has continued into the most recent week of the m-commerce index. The retailer’s mobile website had an average load time of 4.76 seconds in the most recent week. The latest Mobile Commerce Performance Index from Keynote was for the week that ended on March 17. It showed that Barnes & Noble had made it to the very top…

M-commerce performance from J.C. Penney reaches top 10 levels

02/01/201301/30/2013 Jennifer Goula

Keynote believes that a few simple steps could propel its successes even further upward. Over the last few weeks, J.C. Penney has been moving upward on the Keynote Mobile Commerce Performance Index, but it made a considerable leap in m-commerce performance success during the week that ended on January 27. In that week, it brought itself up by a striking five positions, to reach the No. 10 position. Earlier this month, the company had been in 21st place, which helps to illustrate the difference that has been made by the…