M-commerce at Barnes & Noble holds strong for four solid months

Barnes and Noble m-commerce

The company has shown an exemplary performance on the Keynote index. According to Keynote Systems, Barnes & Noble has shown an exceptionally strong performance over the last four months, and its success has continued into the most recent week of the m-commerce index. The retailer’s mobile website had an average load time of 4.76 seconds in the most recent week. The latest Mobile Commerce Performance Index from Keynote was for the week that ended on March 17. It showed that Barnes & Noble had made it to the very top…

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M-commerce will make up one quarter of online traffic in 2 years

india mobile commerce

Over one quarter of all online traffic will come from smartphones and tablets, says study. HomeShop 18, an online retail firm from India, has released its latest m-commerce predictions, which have stated that by the year 2015, 25 percent of the total online shopping traffic will come from consumers that are accessing sites through the use of their smartphones and tablets. They predict that it will take only until the end of that year for a quarter of all traffic to stem from those devices. According to Sundeep Malhotra, the…

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M-commerce has generated massive in-store retailer debate

m-commerce in store shopping

Shops are building a love/hate relationship with mobile device carrying consumers. The results from a recent ForeSee m-commerce study have helped to cast some light on the struggle that brick and mortar retailers have been facing, and has shown that while it may look like a curse at first glance, it could actually be a blessing in disguise. This recent customer satisfaction index that was conducted over the holiday season offered vital insight. This recent m-commerce knowledge could be used by retailers to gain a far clearer understanding of how…

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Mobile commerce study identifies companies that make consumers happiest

Mobile Commerce customer satisfaction

A ForeSee Results study has revealed the top 25 companies for smartphone shopping satisfaction. The results of a study that was performed throughout the entire holiday shopping season last year have just been revealed and have shown the dominant mobile commerce players in terms of customer satisfaction. Amazon took the lead, but not by a very big distance, as Apple was only slightly behind it. The ForeSee survey showed that Amazon provided the most customer satisfaction through its mobile commerce experience. In second place was Apple, which wasn’t much of…

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M-commerce isn’t entirely harmful to brick and mortar retailers

m-commerce colleget students

The results of a new study have shown that the impact on traditional shopping is not necessarily negative. A newly released report from the Pew Internet and American Life Project has shown that while m-commerce is taking off, it is not necessarily at the expense of brick and mortar retailers, as many shoppers are using the devices to help make purchasing decisions while in store. The report placed its primary focus on consumers who use the devices to inform themselves before purchasing. The type of behaviors that were found among…

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