m-commerce adoption Archives

M-commerce at QVC rises by a massive 63 percent in the third quarter

11/12/201311/09/2013 Jorge Gonzalez

American web sales rose by 12 percent and now make up 41 percent of the total sales seen by the company. QVC has managed to establish itself as an m-commerce master, having ranked third in the 2014 Internet Retailer Mobile 500, with only Apple and Amazon ahead of its ranking. That said, the company is also continuing to grow its online consumer base over mobile. During this year’s third quarter, the American m-commerce figures from QVC saw sales rising by a whopping 63 percent. This now means that mobile represents…

M-commerce service launched by Taiwan Mobile

05/30/201305/31/2013 Jennifer Goula

The second largest telecom operator in the country has now started a new smartphone shopping service. Taiwan Mobile Co. the second largest telecom operator in that nation, has just announced the launch of a brand new m-commerce service that will plunge it into the rapidly growing and evolving shopping industry for mobile in that country. This will give consumers a new opportunity to purchase products over their smartphones and tablets. Using the new m-commerce service, will, according to Taiwan Mobile, give consumers the ability to find the products they like,…

Mobile commerce activity doubled last year among the Top 500 retailers

05/06/201305/04/2013 Jorge Gonzalez

According to the latest data, there are twice as many active companies as there were the year before. The 2013 Internet Retailer Top 500 Guide has shown that many of the leading companies are now realizing that mobile commerce is becoming increasingly important, and are beginning to become active in the channel with smartphone friendly websites and apps. It showed that there were twice as many using m-commerce in 2012 as there were at the same time in 2011. Last year, there were 322 merchants on the Top 500 list…

M-commerce explodes among wealthy consumers

04/03/201304/02/2013 Jennifer Goula

Affluent shoppers are embracing the use of their smartphones for influencing purchases. Unity Marketing has released the results of their latest research, which has shown that over half of all affluent consumers use m-commerce for helping to making their purchasing decisions, including for making dinner reservations, travel bookings, and others. This is a massive increase over the same figure in 2011, which had been only 25 percent. This research will be very important for businesses that are targeting shoppers who are patrons of high end shops and brands. It shows…

M-commerce is still not being taken seriously by top companies

01/10/201304/13/2014 Jennifer Goula

Leading businesses in the U.K. are failing to take advantage of this highly important channel. A study that has looked into the largest companies in the United Kingdom has discovered that they are often progressing in an weak or entirely wrong direction when it comes to m-commerce and appealing to consumers with smartphones and tablets. The study found that these large organizations are failing to take this channel seriously. It indicated that approximately 70 percent of mobile users in the United Kingdom are now owners of smartphones. Approximately half of…