London augmented reality marketing campaign let shoppers dress semi-naked models

Lyst augmented reality marketing

Models wore nothing but their underwear as onlookers used AR technology to try on clothes. Pokémon Go may have been the largest exposure many people have had to augmented reality marketing and technology, but London Fashion Week took things a step further. With live models standing in a display window, the Lyst online retailer used tech and shock value to attract attention. The result was gimmicky, but it did the trick because the entire world has had a look. The Lyst augmented reality marketing campaign involved using real models dressed…

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