Mobile payments system launched by Wawa

Wawa Convenience Store mobile payments

The convenience store chain is looking to benefit from the same opportunity that is successful at Starbucks Both Starbucks and Dunkin’ Donuts have been finding considerable benefit from their mobile payments systems and their loyalty apps, and now the Wawa convenience store chain has announced that it is rolling out its own version of a system. Wawa’s mobile app now also features its own gift card based digital transaction system and a rewards program. The Wawa mobile payments app is compatible with iOS and Android based devices. It gives customers…

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Understanding mobile loyalty platforms that are non-transactional

Mobile Commerce

A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…

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