From the least to the most popular books on Amazon, are people reading the digital copies? For a long time, readers, authors and publishers alike were asking “are ebooks worth it?”. That time is well behind us as digital books have taken off in the last handful of years. The advantages of ebooks simply cannot be ignored, and they are a staple for any book release. A recent Pew Research Center survey on book formats and consumption showed that while traditional print (comprised primarily by paperback and hardcovers) remains the…
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Social media marketing is only the beginning for these authors
Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This effort has turned Giasson and Campbell into the exact opposite of the…
Read MoreThe 2015 top tech gifts are making a surprising list
The hottest Black Friday and Cyber Monday purchases for him, her, teens and kids predictions are in. Every year, predictions are made about which tech gifts will top the lists for shoppers that flood websites, mobile apps and stores on Black Friday through Cyber Monday and the forecasts for 2015 are causing eyebrows to raise as many are quite different from what was seen in previous years. While novelty has been a key feature in the past, this year’s top technology combines fun with function. This appears to be the…
Read MoreAuthors are using mobile tech to engage readers
The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete a masterpiece, it doesn’t mean that he or she is a natural marketer.…
Read MoreSocial media marketing product review strategies power up engagement
Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…
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