Louisiana Lottery Archives

Virginia Lottery teams with Hipcricket to launch mobile marketing campaign

11/02/201111/02/2011 Stephen Vagus

The Virginia Lottery will be partnering with Hipcricket, a mobile marketing and advertising company, to implement new marketing strategies targeting mobile consumers. The partnership aims to increase consumer engagement through the use of multichannel initiatives which include QR codes, multimedia messages and other services designed to keep consumers connected with the Lottery. QR codes, in particular, will play a large role in the campaign as they have become one of the most prized tools used by marketers to engage consumers. The Virginia Lottery will be adding QR codes to lottery…

Three stages of mobile marketing, Part I: Just starting out…

05/23/201105/23/2011 Stephen Vagus

The Louisiana Lottery is in the beginning stages of going mobile. Kimberly Chopin, communications manager for the Louisiana Lottery Corporation, has been at the heart of the effort, guiding the Lottery into new territory. We were able to get in contact with Kimberly and ask her some questions about how the company is using QR codes. Fortunately, she had quite a lot to say. How are you implementing QR codes in your marketing campaigns? The Louisiana Lottery has brainstormed dozens of strategies for utilizing QR codes to market our games,…