Mobile marketing platform creates innovative new opportunity by timeRAZOR

Mobile Commerce

L’Oreal’s Active Cosmetics division benefits with improved connection with consumers. The free events app called timeRAZOR, which is free, hyper-local, and dynamic, was the center of a mobile marketing campaign, the success of which was just announced by the Active Cosmetics division of L’Oreal at Vichy Laboratoires. This app is being used as an opportunity for smartphone owners to obtain all the latest info on local events. The campaign generated results far beyond what Vichy had been expecting and has become an important case study for the use and potential…

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