The company has decided to aim for a different niche market than its top competitors such as Apple. Swatch Group has now revealed that the direction it will be taking in smartwatch technology will be in its plastic brand that will be available for a lower price and that it would be continuing in that direction before it would consider installing its tech into more expensive brands such as Apple. Based in Biel, Switzerland, the company also owns top brands such as Omega, Tissot and Longines. Swatch has already launched…
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