LongHorn Steakhouse uses QR codes to engage visitors

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The restaurant chain is using quick response codes in an effort to target visitors and share promotions. The LongHorn Steakhouse restaurant chain is trying a new promotional campaign using QR codes in order to attempt to be able to better connect with visitors and encourage them to join the company’s loyalty program. The chain opted to print the quick response codes and the details of the promotion onto drink coasters. The drink coasters at the LongHorn Steakhouse now feature QR codes and a text offer that are meant to entice…

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