london olympics qr codes Archives

QR codes help visitors to London 2012 Olympic games to enjoy the sites

08/07/201208/07/2012 Jennifer Goula

Turkish Airlines is holding a scavenger hunt throughout the city. Turkish Airlines has launched a scavenger hunt London wide, which uses QR codes through a campaign designed by McCann Istanbul and that coincides with the Olympic Games in the city this year. Smartphone users are encouraged to look for the country flags throughout the city. The national flags of countries participating in the Olympics are posted in various locations throughout the city, featuring QR codes on digital boards. There are hundreds of different places throughout the city that have the…

QR codes featured on McDonald’s packaging at the Olympics

07/31/201207/30/2012 Jennifer Goula

*Image credit to Jeff Rooks The fast food giant has placed these mobile barcodes on packages sold at the Olympics Park location. Throughout the London 2012 Olympic Games, McDonald’s is printing QR codes on all of the food packaging that it sells at the Olympics Park location in order to provide consumers with easier access to nutritional information. This allows customers to obtain the sourcing and nutritional information with their smartphones. McDonald’s doesn’t intend to limit its use of QR codes to this single event, but is simply using it…