Location is as important to mobile marketing as it is to real estate

Location Mobile Marketing

Mobile devices have made location and its context important to mobile marketing for the first time ever. Mobile marketers are being advised to consider the location of their audience and to attempt to anticipate their movements in order to be able to create the mobile experience with the maximum possible potential. The internet for desktop and laptop computers, and television have not provided a platform that is adequately portable that precise location would have the impact that it has through the use of smartphones and tablet devices. Mobile devices make…

Read More