Tag: location based marketing

Location based advertising drives response from vast majority of millennials

Sam Lambert
geolocation location based advertising

Eighty four percent of this highly influential generation will act on that type of notification. While location based advertising remains in its earliest stages, it is proving to be highly appealing to an important demographic. Recent research shows that millennials are responding to this type of ad notification. In fact, the study said 84 percent of millennials are more likely to respond to a brand as a result of geolocation ads. The research results were published in “Mobile Marketing Cookbook: Whip up the Best Push Notification Strategy”, a whitepaper by…

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Mobile ad trends include 170 percent increase in geolocation data demand

Jennifer Goula
mobile ad revenues trends texting push notifications

A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users with a more relevant, personalized and timely overall experience. This was based…

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Mobile ads from Google Canada designed to avoid being “creepy” in 2015

John Montgallo
Mobile Google search traffic

As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…

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Mobile marketing using beacon doesn’t work when it is overused

John Montgallo
mobile marketing geolocation

According to recent research, when it has been overdone, this location based advertising flops. Among the largest trends in location based mobile marketing is the use of beacon technology and, as has been the case with nearly every other form of smartphone based advertising, there is a right way and a very wrong way in which to use this method. A recent study has shown that overusing beacon messaging can have a devastating impact on a campaign. Beyond that, the research also found that there is a very fine line…

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Mobile advertising revenue grows 165 percent for app developers

Jorge Gonzalez
Mobile Advertising trends

Nexage has reported that those using its marketplace have seen tremendous increases in their earnings. According to a recent statement released by Nexage, the app developers that have been using its mobile advertising marketplace have experienced an average revenue growth this year of 165 percent when compared to last year. That said, they also reported that this rate of growth is double the increases that has been experienced by the market. Therefore, while it states that those using its marketplace for mobile advertising have reached astounding revenue growth rates, this…

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