The main share of mobile ad dollars will soon be local advertising

Geotargeting

As advertisers become increasingly familiar with marketing for smartphones, they are finding that local is highly important. On an increasing level, as marketers get a feel for what it takes to reach smartphone and tablet consumers, they are discovering that the heart of mobile commerce, and the spending that is done for marketing there, is local. As the behaviors of these consumers are better observed, studied, and understood, it has been found that they are using their smartphones when they are on the go and aren’t seeking general information as…

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