The main share of mobile ad dollars will soon be local advertising

Geotargeting

As advertisers become increasingly familiar with marketing for smartphones, they are finding that local is highly important. On an increasing level, as marketers get a feel for what it takes to reach smartphone and tablet consumers, they are discovering that the heart of mobile commerce, and the spending that is done for marketing there, is local. As the behaviors of these consumers are better observed, studied, and understood, it has been found that they are using their smartphones when they are on the go and aren’t seeking general information as…

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Marketing with mobile for small and medium businesses in 2012

Mobile Marketing ROI

As 2011 comes to its end, marketers are looking into the next year to help to predict how mobile marketing for small and medium businesses (SMBs) will look. The dominant belief is that 2012 will be filled with many different mobile marketing opportunities, including many that have not yet been considered. This year’s figures are already showing that SMBs are largely taking on mobile. In fact, a study by BIA/Kelsey, called “Local Commerce Monitor” showed that 87 percent of businesses of that size are already spending almost a quarter (24…

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