Tag: Link.Me

QR code longevity seen in HarperCollins mobile marketing campaign

Jennifer Goula
QR Code Marketing

L.A. Candy campaign subject of Link.me study Three years ago, publisher HarperCollins launched a QR code marketing campaign for the book L.A. Candy by Lauren Conrad. The book featured a QR code on the inner jacket of its cover. When scanned, the code would resolve to a mobile site run by the Link.me platform. Link.me is a mobile platform designed for the publishing industry, allowing companies like HarperCollins to develop mobile marketing campaigns through the use of QR codes and other such technologies. Link.me has been tracking the progress of…

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Publishers turn to QR codes as a way to engage readers

John Montgallo
QR Code

The print industry continues to draw vitality from QR codes as more publisher adapt to mobile technology. The industry has struck turbulent waters in recent years as new technologies make waves with consumers. Mobile devices are helping consumers shift their interest away from traditional print media to digital. Such devices allow users to read virtually anything they want wherever they are while still allowing them to browse the Internet or social networks. Publishers are unwilling to fade into obscurity, however, and have adopted a technology they once thought was another…

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