Burger King QR codes join Lil Yachty in marketing campaign at the VMA

Lil Yachty and The King - Burger King VMA Commercials - YouTube

The fast food chain employed a unique strategy for connecting with the event’s viewers. Brand mascot and Lil Yachty made an unlikely appearance together at the MTV Video Music awards alongside on air Burger King QR codes. The barcodes were used to allow viewers to scan using smartphones to gain various discounts. Attention was drawn to the Burger King QR codes through giant royal mascot and popular rapper. Together, they took over the MTV Video Music Awards (VMAs) by way of augmented reality appearances last Sunday night. The VMAs are…

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