learn about augmented reality Archives

Augmented reality technology heading for classrooms in Australia

09/28/201109/28/2011 Jorge Gonzalez

Augmented reality may soon be coming to classrooms in Australia. Researchers from the University of Canberra, lead by Danny Munnerley, have been working on the AR Studio project for several years in an attempt to bring augmented reality technology to the world of education. The project aims to give educators new tools to help teach a new generation of tech-savvy individuals whose lives will be more intertwined with technology than any other generation. Augmented reality is seeing most use in the gaming industry where the technology is being utilized to…

Putting the AR in ART

04/20/2011 L. Green

If you happen to be in Boston this weekend, go by the Boston Cyberarts Festival; but don’t forget your Smartphone. You’ll need it to be able to see the art. The artwork has been done with Augmented Reality and blended in real-time with the surrounding physical buildings and objects. This festival promises an interactive illusion like no one has seen before. Augmented reality (AR) is a term for a live direct or indirect view of a physical, real world environment that has been enhanced by computer generated graphics or sound.…

Fast cars and fast print ads

04/19/2011 John Montgallo

With QR codes and other mobile marketing strategies gaining traction, many are wondering what role interactive technologies will play in the future. Many companies, both big and small, all over the world are taking advantage of new trends in the advertising industry, hoping to turn people’s use of smart phones into patronage. While QR codes seem to be the weapon of choice for many of today’s advertisers, there are a growing number of print publications using the codes for a different purpose altogether. The print and digital worlds are often…

The Smithsonian reinvents itself with AR technology

03/30/201103/30/2011 Stephanie Beck

MIT and The Smithsonian Institution have teamed together to create an interactive, eight week, scientific mystery. Kids age 10 1/2 to 14 years old can participate in this augmented reality video game. The game is called Vanished, and can be played on line or offline. It requires the junior scientists to work together to solve riddles, puzzles, and other online challenges, to solve one of the world’s biggest mysteries. This event was designed in an attempt to renew a dwindling interest in science. A study has revealed that school kids…