M-commerce benefits from massive smartphone penetration in the Philippines

M-Commerce growth

Shopping over cell phones has become very appealing to a young and newly connected population. Although the highest rates of smartphone penetration remain in more developed markets such as Singapore, it is within other countries such as the Philippines and Thailand that m-commerce is growing at the fastest speed. Despite the fact that smartphone penetration is lower, mobile shopping is rising exceptionally quickly. According to online shopping service Lazada’s CEO and co-founder Inanc Balci, “We are starting from a lower base because mobile phone penetration in the Philippines is still…

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Mobile commerce could thrive in Southeast Asia

mobile commerce asia pacific

Study highlights the potential of Southeast Asia as a prominent  retail market Southeast Asia may be a massive mobile commerce market that has not yet been tapped into, according to a study by UBS. The study shows that online spending throughout the region is likely to reach $35 billion by 2020, driven by the growing adoption of mobile commerce among consumers. Many people in the region are gaining access to smartphones and tablets, and their interest in mobile commerce has grown along with this. Lazada begins seeing more online traffic…

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