Lonely Planet teams with Layar to produce new mobile application Lonely Planet, the largest travel guide book and digital media publisher in the world, is diving into the world of augmented reality. The company has announced that it will be using augmented reality to encourage consumers to make use of its various digital platforms. Lonely Planet’s latest initiative is meant to promote digital products without detracting from the sales of its acclaimed travel guide books. The company has partnered with Layar, a leading developer of augmented reality technology, for its…
Read MoreAugmented reality catches the interest of Lonely Planet
