Tag: layar augmented reality

UK’s Kendal College adopts augmented reality to help grab the attention of prospective students

Jorge Gonzalez
QR Code Scanning

Beginning a college education can be a daunting task even for the well prepared. One of the most challenging tasks facing impending collegiate is finding a school that is best for their educational needs. In an effort to win favor with students, colleges often create guidebooks that showcase the various features and offerings of a particular school. Such guidebooks have, in the past, been instrumental in procuring new students. As technology advances, however, the need to engage the next generation of tech-savvy students is becoming more pronounced. The United Kingdom’s…

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Augmented reality campaign by Yoplait Greek opens up new AR marketing world

Jesse Collins
Augmented Reality Marketing

Yoplait Greek has just unveiled its brand new advertising campaign and packaging that allow consumers to use their smartphones to help in the effort to battle hunger throughout the country. Shoppers across the United States can use their smartphones to download the free Yoplait Greek4Good mobile app that allows them to experience a new level of interaction with the cups for Yoplait Greek products. With this app, available from Greek4Good.com, as well as at the Twitter and Facebook pages for the brand, yogurt shoppers are able to unlock messages from…

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New app seeks to make driving safer with the help of augmented reality

Sam Lambert
Augmented Reality

iOnRoad, an award winning developer of mobile applications, has launched a new app that can make driving a little more safe. The app, called iOnRoad Augmented Driving is available for Android smart phones and makes use of augmented reality to help motorists be aware of the various elements in their environment. Similar road safety apps have been released in the past by other companies, but iOnRoad aims to be the first to introduce a versatile tool to drivers that will not get in their way whilst traveling. The app uses…

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Augmented reality glasses could push the boundaries of the technology to new heights

Jesse Collins
Augmented Reality Glasses Project Glass

Practical uses for augmented reality are still quite scarce. Companies investing in the technology do so for the sake of marketing campaigns or as a feature for next generation games. Japanese telecommunications company DoCoMo, however, wants to change the way people use the technology – by making it a part of their body. While the concept may sound like something out of science-fiction, DoCoMo is actually building a pair of glasses – or, more accurately, a single lens – that will be packed with augmented reality technology. It has only…

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Monetizing Mobile conference in the UK highlights the impact of augmented reality on the world of marketing

Stephen Vagus
AR Technology

The fourth annual Monetizing Mobile: Next Generation Search and Discovery event is being held in London, UK, this week. The event exhibits some of the most innovative developments in mobile technology and explores how these technologies can be used to engage consumers. As has been the trend with similar conferences in recent months, augmented reality is one of the primary focuses of this year’s convention. The technology has become one of the most promising developments to come to the mobile realm since smart phones were first introduced to the commercial…

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