QR Code Press

Google may be working on a new augmented reality product called “Goggles”

12/27/201112/27/2011 Jesse Collins

Google has been working on developing new augmented reality eyeglasses that could change the way people see the world. Little is known about the technology company’s efforts, but 9to5Google, a company specializing in all things Google, claims that the new development will be markedly different from augmented reality headsets of the past. According to the company, Google’s new glasses will be lightweight and product that has a plethora of built-in features. Dubbed Google Goggles, the eyeglasses are expected to make use of augmented reality technology. Wearers will be able to…

Layar launches new app to help augmented reality become more consumer friendly

12/22/201112/22/2011 Stephen Vagus

Augmented reality can be incredibly complex. So much so, that mobile applications using the technology can be fairly daunting to consumers. Layar, an AR developer based in Amsterdam, is looking to get consumers more comfortable with the technology and has launched a new app that will do just that. The new app, called Stiktu, allows consumers to get hands on experience with augmented reality content and share this content with their friends on any social network. Layar’s initial app, which shares the name of the company, continues to be wildly…

Augmented reality on the verge of becoming a mainstream technology

12/04/201112/04/2011 Stephen Vagus

Once upon a time, augmented reality was considered little more than a novelty. Now, however, it is becoming one of the most promising technologies in the world. More companies are working to build their business around augmented reality, hoping to capitalize on the growing interest in AR amongst consumers. Though the technology is still in a fledgling state, Claire Boonstra, co-founder of Layar, one of the world’s most innovative AR companies, says that it is on the cusp of becoming a mainstream phenomenon. The sudden interest surrounding augmented reality is…

Macy’s “Believe” campaign uses augmented reality in 2011

11/21/201111/21/2011 Jesse Collins

Macy’s has announced the start to its annual “Believe” campaign, which runs in stores across the country to support the Make-A-Wish Foundation charity, and this year, it will include augmented reality. It has designed its campaign this year to follow the successes of the first three years when it brought in over four million letters. This year, it will once again be welcoming its customers to write letters to Santa and mail them to Macy’s to help the charity. What is different this year, though, is that there will be…

Bratz Masquerade dolls feature augmented reality this holiday season

11/20/201111/18/2011 Stephanie Beck

Parents shopping for this year’s Bratz Masquerade dolls – and the little girls who will be receiving them as gifts for the holidays – will discover that the product now features new packaging that includes QR codes. These codes will give their users access to a video that hypes a 3D interactive makeover. The fashion doll’s manufacturer, MGA Entertainment, is hopeful that the QR codes and their associated game using augmented reality will help to add more oomph to the holiday season. Sales director of digital marketing, Richard Saito, from…