Mobile commerce trial begins for Linio in Latin America

Mobile commerce Trends

The market holds a great deal of potential, helping to explain why a pilot program there is a natural step. Linio, with the backing of Rocket Internet, has just released its first app geared toward the Latin American mobile commerce marketplace, which is predicted to be ready to take off at any moment. Moves such as this one are being made in order to establish a company or a brand before the market becomes crowded. Interest in the Latin American marketplace has spiked since last week’s report from Ericsson, which…

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