latest mobile commerce Archives

Mobile commerce technology uses pictures to find products

04/13/201304/11/2013 Jesse Collins

The new Visual Fashion Finder from Cortexica compares a retailer’s catalog images to a shopper’s photos. Cortexica, a provider of image recognition technology, has just announced that they have made an important step toward a way to be able to take a picture of anything, and then apply that image to mobile commerce purposes so that it can be instantly purchased online. The tool is being called the Visual Fashion Finder and allows shoppers to use their smartphones in a new way. The Visual Fashion Finder would work through the…

Why businesses are choosing mobile apps as their marketing future

09/14/201109/14/2011 John Montgallo

Mobile apps have become quite commonplace today, as businesses and brands race to release new offerings to their consumers. This is not just an attempt by companies to get in on a popular fad, but it is – according to experts – establishing a solid foundation for a trend that is likely to grow as a critical part of any mobile marketing mix. In fact, by 2014, many experts believe that there will be approximately 33 billion mobile apps available from different companies. At the same time, by 2012, the…

Nokia opens new online store, hopes to get businesses involved in NFC

07/29/201107/29/2011 L. Green

Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes to NFC, focus is often aimed at the technology’s applications to mobile payments. Several…