Tag: latest in augmented reality

Between Page and Screen shows how augmented reality can be used to bring print to life

John Montgallo
Between Page and Screen

Print may not be dead, but it has certainly been crippled by the advent of technology. The print industry has been struggling to keep up with the pace of technology, but it has proven difficult to keep up with a media that is undergoing constant change. Technology may not be the outright enemy of the print industry, however, as it can be used to breathe new life into books. Augmented reality can accomplish this feat and as the print industry grows more comfortable with using the technology it understands the…

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Vuzix to develop new head mounted augmented reality eyewear for the U.S. military

Jesse Collins
This is not a Vuzix helmet - This is a helmet mounted cueing system

Vuzix, a manufacturer of augmented reality devices, has announced a new project that will bring the technology to the U.S. military. The project concerns a head-mounted device based upon the company’s Smart Glasses products. Smart Glasses are specialized eyewear that contains augmented reality technology. These devices are made for the general public to enhance their day-to-day lives, but Vuzix believes that augmented reality can take the nation’s soldiers to the next level of performance and, perhaps, make them safer in the field. As opposed to the eyewear that Vuzix has…

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Ice.com launches new mobile app that lets shoppers try on virtual jewelry

Stephanie Beck
Augmented Reality Mobile App

Shopping for jewelry can be a tricky business. Ice.com Inc., a custom jewelry company, is working to make shopping for the right items a bit easier and has announced the launch of the Ice mobile app, which utilizes augmented reality technology to help consumers find the right piece for them. Ice.com specializes in selling items over the Internet. The drawback of e-commerce, however, is that consumers cannot try on the pieces before they make a purchase. Using the Ice app, shoppers will be able to see how jewelry will look…

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ST-Ericsson and Metaio to participate in EU Venturi initiative to expand augmented reality in Europe

Sam Lambert
Mobile-Commerce

ST-Ericsson, a leading developer of mobile platforms and wireless technology, has announced that it will be participating in an initiative from the European Union that will expand augmented reality throughout the region. The project, called Venturi, has a budget of $7 million and aims to boost the presence of augmented reality applications in Europe. ST-Ericsson joins Metaio, a leading augmented reality development firm based in Germany, to meet the goals of the project. The Venturi initiative may signal a paradigm shift in the worlds of technology and marketing. Work on…

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Augmented reality system could change the way the security world works in the future

Sam Lambert
Mobile Security threats

Motorola Solutions, the expansive business wing of the prestigious telecommunications company, recently held an innovation contest searching for the most ambitious context-aware application platforms in the country. Each platform entered into the contest was based upon the Golden-i headset computer system. The system combines cloud computing with augmented reality to give users access to a wide variety of information. Motorola awarded Appear, a vendor of specialized mobile applications, and Ryerson University’s Flybits, a R&D organization. Appear has built a new system to be used with the Golden-I platform that caters…

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