Lego adopts augmented reality system that lets people build virtual constructs

Lego Augmented Reality

This year’s Intel Developer Forum in San Francisco, California, has proven to be an event to remember as companies from all over the world flocked to the convention to show off their latest technologies. Staying aligned with the current trend running throughout many of this year’s tech-based conventions, augmented reality has taken much of the limelight at IDF 2011. Amongst the multitude of companies adopting the technology, the Lego Group stands out as one of the crowd favorites. The company has developed a new system that allows consumers to see…

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Vuzik unveils their latest AR development software that improved upon interactivity

Augmented Reality Tools

Augmented reality has come a long way since it was first developed in the 70’s. Today, the technology is seeing renewed attention as it becomes an integral part to several industries, including marketing and entertainment. Virtual worlds have always had a sort of allure, but these 3D creations have long been segregated from the real world, especially when it comes to terms of interactivity. Augmented reality is, so far, the only medium that bridges the gap between the physical and digital worlds. Despite this, most AR technologies only offer limited…

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