latest augmented reality Archives

New augmented reality system developed by Fujitsu Laboratories

04/20/201304/18/2013 Jesse Collins

Augmented reality system could turn nearly any surface into an interactive interface Fujitsu Laboratories, a leading technology firm, has developed what it calls a next generation user interface using augmented reality. The system developed by Fujitsu is designed to accurately detect the hand gestures of a user, tracking finger movements with acute precision. Fujitsu claims that the system is capable of creating a highly-interactive touchscreen-like interface on nearly any surface in the real world. This is accomplished through the use of augmented reality technology. Augmented reality begins breaking away from…

Augmented reality showroom dazzles at SEAT

01/16/201304/13/2014 Julie Campbell

This groundbreaking new use for the technology is making a splash in the U.K. This week, SEAT has been using a state of the art augmented reality experience within its showroom to help consumers to take a look into what the future may have to hold for them. The mobile marketing campaign uses the cutting edge Blippar application. The Blippar app can be used by way of an Android or iOS tablet or smartphone and implements the very latest in augmented reality technology in order to help consumers to see…

Augmented reality shows promising signs of practical use in the near future

07/31/201107/31/2011 Jesse Collins

Though augmented reality was still only in its experimental stages two years ago, it is showing signs of truly coming into its own through the latest commonly used and readily available technologies. Augmented reality is a cutting edge electronics industry innovation which superimposes audio, graphics, and other sensory enhancements from the screen onto an environment in real time. Though images on television and other standard graphics technologies don’t change with the perspective of the viewer, augmented reality systems let the viewer change what is seen through movements of the eyes…

Panasonic taps Aurasma to bring marketing campaign to life with augmented reality

07/26/201107/26/2011 Stephen Vagus

Panasonic Aurasma Augmented Reality Campaign

Panasonic has announced that it will be using Aurasma, a prestigious augmented reality platform, in a new marketing campaign for the new Lumix G3 camera. The campaign, titled “Small Camera, Epic Shots,” will be completely based upon augmented reality, a technology that has been growing in popularity in recent years. Aurasma will blur the lines between the physical and virtual worlds as Panasonic launched their campaign worldwide later in the week. The campaign will be centered on two British photographers who trekked across the U.S. with their Lumix G3 camera.…

Wikitude Drive, setting the bar high for augmented reality browsers

07/25/201107/25/2011 John Montgallo

Augmented reality browsers are becoming a popular way for companies to show off their programming aptitude. With smart phones and mobile devices becoming capable of more advanced application, augmented reality technology has been pegged as the most promising advancement to come to the realm of mobile technology. AR may not be anything new, but the technology has garnered little attention in the past due to its complex nature and the overall lack of hardware able to support it. Now, however, AR is taking up most of the limelight when it…