latest augmented reality technology Archives

New report shows the growth of the mobile augmented reality market

12/29/201112/29/2011 Stephen Vagus

Augmented Reality shopping mobile commerce

Reportlinker, a market research website, has released a new study concerning mobile augmented reality and how it may affect the world of marketing in the future. The report, titles Mobile Augmented Reality Report: Creating New Market Paradigm for Smartphones & Tablets 2011-2016, details the rise of augmented reality technology in the marketing industry and how it has come to change the way consumers communicate with each other and with companies. The data in the report was compiled by Visiongain, an independent research company specializing in telecommunications, pharmaceuticals and several other…

Demand for AR in the medical field is on the rise, more surgeons making use of technology to overcome obstacles

07/29/201107/29/2011 Stephen Vagus

mobile health Augmented Reality Health Industry

When people think about augmented reality, they rarely imagine the technology beyond its applications in terms of games and advertising. Indeed, it has only been very recently that the technology has been getting any mainstream attention, due mostly to its adoption by big-name technology companies and game designers. AR has been around for decades, however, and has been playing a major role in the medical field. As the technology becomes more advanced and complex, demand for augmented reality in the health care industry is on the rise. Technology has been…