Tag: Land Rover

Augmented reality windshield concept among Jaguar’s projects

Jennifer Goula
augmented reality windshield jaguar land rover

The automaker is developing an interactive display for its Land Rover for an AR experience. A recent report has revealed that Jaguar has a new augmented reality windshield concept in the works and that it is designing this interactive display in order to be used in its Land Rover line of vehicles. The windshield provides an entirely different experience for the driver, with a range of different features. The goal is to create an “augmented reality experience” that offers a feel somewhat like a racing video game, but that is…

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The Chinese strategy for mobile marketing to a targeted audience

L. Green
China Mobile Commerce

Chinese mobile marketing game plan Mobile marketers in China have been using a unique technique to target their strategies, and advertisers and promoters in the rest of the world are starting to take notice. Luxury brand leaders in China, such as Land Rover, Audi, Mercedes-Benz, Swatch Group, Chanel, Estee Lauder, Hermes, and Bvlgari have been seeking the best methods of using mobile to draw interest to their products and encourage purchasing. Their primary focus is directed toward solid mobile business models that range from commerce to advertising and everything between…

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