The giant food company has recently been conducting research regarding barcodes and NFC technology. Though much of the media’s attention has been focused on NFC technology due to the mobile payments debates, QR codes are still at the center of the current mobile marketing activity, and a new deal has only highlighted that fact. NeoMedia Technologies has just signed on its first brand licensee for its 2D barcodes. The company describes itself as being a pioneer in the field of QR codes, and has now signed Kraft Foods Group on…
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QR codes will play a key role to mobile marketing throughout the holiday season
Major brands and companies are already revealing campaigns using the barcodes. Though mobile marketing has already been recognized as a vital driver for the upcoming holiday shopping season, what is also being discovered is that QR codes will be the heart of many of those campaigns. This technology is expected to stand out dramatically from the rest over the next couple of months. Large brands such as Target, Kraft, Tourneau, and many more have already started to incorporate QR codes into their various efforts to make certain that holiday shoppers…
Read MoreQR codes and NFC tested by Kraft in mobile commerce trials
The food giant has been piloting a number of mcommerce and marketing programs. Kraft Foods has declared its intentions to further its understanding of the mcommerce environment and has been running consumer research trials using QR codes as well as NFC in order to determine whether either of them will be helpful or appealing with their mobile shoppers. The research was performed in five grocery stores within the San Francisco area. It used both QR codes and NFC in order to see how consumers would respond to the ability to…
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