QR Code Press

QR codes used by Emart in Korea to boost lunchtime sales

10/31/201210/30/2012 Jennifer Goula

qr codes shadow used to bring in customers

The response has been quite positive to “The Sunny Sale” campaign. Emart, a supermarket in Korea, has been struggling to boost its sales at lunchtime, until it came up with an innovative new way to reach consumers through the use of QR codes. The campaign has been called “The Sunny Sale” and is meant to bring more consumers through the doors. At the heart of The Sunny Sale, is a three dimensional sculpture, which has been placed in every major city that has an Emart location. Between the hours of…

QR codes used by digital system to ensure food freshness and quality

10/10/201210/10/2012 Stephanie Beck

Scanning the barcode reveals additional information about the product. At a time where food recalls and limited labeling make it very difficult to understand what is and is not safe to eat, QR codes are now being used to help to provide additional information regarding quality and freshness. Scanning the codes allow consumers to inform themselves further about the foods they buy. Many consumers find that when they grocery shop, they don’t entirely trust the labels that they see on a product. Though there are expiry dates on many items,…