Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

Augmented Reality Video3

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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Microsoft celebrates one year anniversary of the Kinect with a pop-up café in Hong Kong

Microsoft Kinect

In Hong Kong, Microsoft is celebrating the one year anniversary of the release of its popular Kinect device for the Xbox 360. The Kinect has become a widely used peripheral for the console and has garnered a major following in the technology community. The device makes use of sophisticated motion-tracking technologies that allow gamers to immerse themselves in games by using their body to control various aspects of their gameplay. Beyond the gaming industry, the Kinect has grown popular with augmented reality developers. Microsoft has opened a pop-up café on…

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A virtual fitting room…Genius!

Topshop Mobile Advertising

The Microsoft Kinect, a camera peripheral for the Xbox 360 console that allows people to play games without a controller, has been put to work in Russia by clothing retailer Topshop. The Kinect has garnered acclaim since its release in November of last year for its affinity for augmented reality. Topshop is taking advantage of the platforms capabilities by using it as an AR fitting room, allowing customers to try clothes on without trying them on. The Kinect is part of a virtual system in the retailer’s most popular store…

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