The Mall aims to make mobile commerce more dynamic

xbox mobile commerce augmented reality

Xbox One now features The Mall, an online store that leverages numerous technologies Owners of Microsoft’s Xbox One can now visit a virtual mall, through which they can purchase products using nothing more than their mobile device. Aptly named “The Mall,” the new feature was developed with the aid of Von Bismark, a prominent e-commerce organization, and Powa Technologies. The Mall will also make use of the Microsoft Kinect, giving consumers a more dynamic way to shop for products online by leveraging the power of augmented reality. Kinect allows shoppers…

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Augmented reality “RoomAlive” from Microsoft is a game change

roomalive augmented reality

This experience turns a player’s living room into the environment of the game, itself. The research division from Microsoft has stepped up its efforts from last year’s “Illumiroom”, which it demoed at CES, having come back with “RoomAlive”, which converts a living room into an augmented reality space with a highly interactive experience. The concept of Illumiroom was impressive, but in essence, it was strictly an extension of the game field of view. The rest of the game was projected onto the floor and the surrounding walls for Illumiroom. RoomAlive,…

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Augmented reality headset in the works for Xbox

xbox mobile commerce augmented reality

The rumors are that Microsoft is headed toward its own form of this wearable technology. It has rapidly become clear that wearable technology and augmented reality solutions are going to become the main tech headlines throughout this year and the companies in the industry are all working hard to make sure that they have their own offerings and won’t be left behind. Microsoft had not been one of them, but now the rumors are starting to fly about a 3D head mounted display. Reports from respected publications such as the…

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Apple begins approaching augmented reality

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Acquisition could have implications for Apple’s interest in AR Apple may have taken a major step toward augmented reality with its most recent acquisition. The technology giant has successfully finalized a deal to acquire PrimeSense, a developer of 3D motion detection technology based in Israel. Apple has issued a standard statement concerning the acquisition, noting that it does purchase smaller companies from time to time but does not comment on the purpose behind such acquisitions or what such deals could mean for the future. Apple and AR are not strangers…

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Microsoft patent outlines plans for augmented reality device

Xbox augmented reality

Microsoft could be next in line to develop augmented reality glasses Google is not the only technology company interested in augmented reality. Microsoft has begun examining the viability of augmented reality in the gaming sector. The U.S. Patent & Trademark Office has published a new patent application from the company concerning the use of a head-mounted device that leverages augmented reality technology. The patent suggests that the device could be used with Microsoft’s gaming consoles, with the most likely candidate being the forthcoming Xbox One. AR continues to gain attention…

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