Amazon poses the largest threat to Apple’s ad space

Mobile Commerce

The mobile commerce environment is proving to be a highly competitive one between the two companies. Though this may not have been expected by most, Amazon appears to be the biggest competition for Apple in terms of advertising space for mobile commerce, as the population of the Kindle tablet device skyrockets. The e-commerce giant, based in Seattle, is already proving itself to be highly successful in selling ads on its Kindle Fire and Amazon websites and apps, however, some of the more recent steps that the company has taken have…

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