Keynote Systems has reported that the retailer’s site is now loading twice as fast as previously. According to the latest results of the mobile commerce index from Keynote Systems, the homepage for J.C. Penney Co. Inc. was able to slash its load time in half by 1.78 seconds. On average, the department store was able to load its page in 7.21 seconds, a considerable improvement. The rule of thumb, according to Keynote, is that the lighter a mobile commerce website is, the better it will perform. This was how J.C.…
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Mobile commerce performance from Victoria’s Secret jumps 18 index spots
The retailer made considerable improvements to its smartphone friendly site, said Keynote. The Victoria’s Secret Direct smartphone friendly website performance jumped by 18 spots on the Keynote Mobile Commerce Performance Index during the week that ended on April 21. The retailer’s website homepage for smartphones experienced an average load time of 6.74 seconds. The Victoria’s Secret mobile commerce site homepage was also able to successfully complete its loading 99.49 percent of the time. This, according to the statistics collected by Keynote during that week. When the load time and the…
Read MoreMobile commerce performance at Dick’s Sporting Goods improves
The retailer slashed 8 pages from its smartphone friendly site and reduced its load time by a second. According to the latest weekly report from Keynote Systems, Dick’s Sporting Goods has made some important mobile commerce website improvements that have considerably helped its performance. The Keynote report said that the retailer has made a number of reductions and is headed in the right direction. For the week of the report, the mobile commerce website was able to bring its page load time down to 12.13 seconds, said Keynote. This was…
Read MoreMcommerce website at Victoria’s Secret is underperforming
Keynote Systems has identified loading struggles on the lingerie retailer’s mobile homepage. According to the most recent report from Keynote Systems, the Victoria’s Secret Direct mobile homepage was recorded as being able to load successfully only 97.79 percent of the time. However, this has still allowed the company’s position to move up from the very bottom of the index. On the week that ended on January 20, the Keynote Mobile Commerce Performance Index registered Victoria’s Secret Direct as having moved up slightly from its spot at 21 out of a…
Read MoreMobile commerce website struggles caused by Superstorm Sandy
The hurricane didn’t just impact physical homes and business, but it is also harming the virtual world. According to Keynote Systems, cell towers malfunctioning as a result of damage caused by hurricane Sandy have had a harmful impact on the performance of mobile commerce websites. New York is one of the two areas where the site performance was the hardest hit. The Keynote Mobile Commerce Performance Index measures the performance of thirty retailers. According to Keynote Systems mobile and web performance expert, Haroon Chohan, “Hurricane Sandy caused 25% of cell…
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