Mobile commerce growth is set to take off in Kenya

The country is preparing for rapid change as smartphones gain a much more important role. The latest mobile commerce news from the Communications Commission of Kenya is that there are approximately 39 million cell phone subscribers in the country, which means that there is more than one device for many of the 22 million Kenyan adults. Among those consumers, almost 20 million of them are subscribers to smartphone money services. In that same country, the largest bank has only approximately 9 million accounts, which clearly shows that mobile commerce is…

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